from the Style Brief:
Cox's goal was to build a following
for his debut solo record primarily
through "licensing opportunities."
music directors was his primary
audience. His "stripped-down"
style highlighted Brad's "accessible
county music" with "Top
40 crossover potential."
A "muted primary color
palette" with "strong
Brad's "accessibility with
guys are on it. Very easy to
work with, very creative and
always willing to give you want
you want." - Brad Cox
Press Kit Development
Marketing Collateral Design