from the Style Brief:
It started with our positioning statement: "Diggers Freestyle Grill is a nonconformist grill featuring made-from-scratch food with edge, served with a smirk in our casual family-friendly dining room or high-energy bar." Diggers is freestyle because they serve Freestyle food - "fresh, flavorful fusion with attitude." They believe in Freestyle service - the staff is willing to do whatever it takes to make sure you have a great time. They value Freestyle individuals by encouraging patrons to "let your Freestyle flag fly!" The Diggers style is loose and edgy. There's a sense of controlled mayhem with some urban flair.
"We are very excited about the selection of our Marketing and Brand Development partner Aleven Creatives. It is obvious to our senior management that Aleven possesses the creative talent and industry understating that will allow us to continue our innovative approach to our industry." - Paul Dalrymple, Gravity Concepts (Parent company of Diggers and Dos Copas)
Marketing Collateral Design