Project Overview :
Aleven had the privilege to create Zac Brown's first brand and have enjoyed developing specific marketing initiatives like this one over the years. On this project, The Zac Brown Band wanted to develop a fan keepsake that would communicate news from the band. Aleven pitched a passport concept and designed the 16-page booklet, complete with a gold-foil stamped cover.
Here's how it works:
Every person who attends a ZBB show receives a passport. Fans collect passport stamps for shows they attend and merchandise they purchase. A fan carrying a passport with the required number of stamps receives access to exclusive meet & greets and autograph sessions. The results have been impressive: increased merchandise sales, increase fan attendance at special events and easier access to fan events - "Just show your passport."
"Over the last 4 years, we have had Aleven Creatives work on several projects for Zac Brown Band. The passport concept from Aleven has been more than a hit with our fans, helping us reach our fan club membership goal earlier than expected. Aleven comes through for us on a consistent basis creatively and quickly, and has helped us grow our business with their vision for our band and the future."
- Lynn Oliver, Zac Brown Band Management Team